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Siv Rauv

Hi, I'm Siv Rauv, a Marketing Executive for Apex Pacific Internet Marketing and self proclaimed shuffling master.

Siv Rauv's Background

Siv Rauv's Experience

Marketing Executive at Apex Pacific

November 2010 - February 2013 | Sydney

General administration duties including processing daily orders and creating and analysing sales reports. Sales/customer service including responding to email and telephone enquiries ranging from sales information, order details, pricing enquiries and follow-ups. Manage and grow the company's online presence and sales through sound marketing strategies, with a focus on increasing website traffic through improved organic search listings for target keywords. This includes: - Content creation. Creation of search engine optimized website content and a range of marketing content for multiple marketing channels including articles for company blogs, Slideshare PowerPoint slides, e-books and video marketing. - Website maintenance. Development of new website structure, design and content for improved user experience and increased search engine rankings for multiple websites. - SEO. Performing continuous keyword re-targeting, on-page SEO optimization for websites and SEO link building strategies to increase website traffic including content marketing activities such as guest posting. - Analysis. Perform Internet monitoring and reporting against key performance indicators and marketing objectives including analysing results of multivariate landing page tests for webpages promoting new content. - Email Marketing. Help manage and create email marketing campaigns end-to-end, including strategy testing, execution and analytics, as well as creation of bi-monthly newsletter. - Social Media. Plan and execute brand promotions via social media marketing channels, namely Facebook, Twitter, Company blogs and Slideshare. - New product launch. Development and implementation of marketing plan for new social media product launch, as well as extensive product testing prior to beta release.

Tournament Director at National Poker League

June 2007 - December 2009

Organise, prepare and supervise poker tournaments for customers at various locations, while maintaining strong relationships with venue owners.

Siv Rauv's Education

University of Technology, Sydney

2006 – 2009

Bachelor of Business


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